As the saying goes, the best marketing is always word of mouth. So how do you get your customers to tell people, whether online or in person, about your coffee shop? And how do you bring those new customers in?

When it comes to launching a new app and thinking of ways to market it, it’s important to first consider marketing channels that you are already active in. If you have an Instagram account for your restaurant, here are a few ways you can share the news about your app.

Coffee shops tend to suffer from low average order sizes and high fixed costs. There’s a charge for every transaction run through your credit card processors, and labour involved in fulfilling each order. One strategy to increase the profitability of your restaurant is to generate more revenue per…

Your mobile app is live. Now what? Well first, you need to tell your customers about it so they can start using it.

In the past few years, there have been big changes in the restaurant industry. Customers now demand more convenience. But restaurant owners are considering whether offering that convenience is truly worth it. 

A loyalty and rewards program is an important part of the growth strategy for cafes. If you increase your customer retention by just 5%, that can increase your profit by 25% to 95%. A rewards and loyalty program is an excellent way to keep customers engaged and interested in your brand.