It’s no secret that the hospitality industry is experiencing unprecedented staffing issues across the nation. With the average employee tenure being under 2 months, restaurant operators are scrambling to keep up with demand, and often donning an apron themselves just to alleviate some of the…

As the saying goes, the best marketing is always word of mouth. So how do you get your customers to tell people, whether online or in person, about your coffee shop? And how do you bring those new customers in?

It's not easy getting customers who are used to ordering on restaurant aggregator apps to start ordering directly from you. But, it is important.

There’s the saying that you should always be working on your business, and not in it. That means that if you are spending all your time cooking, you aren’t spending time improving your restaurant. You can't focus on front-of-house service or ensuring your labour scheduling was efficient. You don’t…

When it comes to launching a new app and thinking of ways to market it, it’s important to first consider marketing channels that you are already active in. If you have an Instagram account for your restaurant, here are a few ways you can share the news about your app.