When it comes to launching a new app and thinking of ways to market it, it’s important to first consider marketing channels that you are already active in. If you have an Instagram account for your restaurant, here are a few ways you can share the news about your app.

It’s easy to look at large coffee chains and their technology and assume that they can only pull it off because of their size. But the fact is, any coffee shop can introduce an app. It doesn’t matter if they have one location or 10,000 locations.

We all know that your most loyal customers are your most profitable ones. One strategy for keeping them coming back is loyalty programs. They engage your customers and reward them for their loyalty to your business.

Coffee shops tend to suffer from low average order sizes and high fixed costs. There’s a charge for every transaction run through your credit card processors, and labour involved in fulfilling each order. One strategy to increase the profitability of your restaurant is to generate more revenue…

Your mobile app is live. Now what? Well first, you need to tell your customers about it so they can start using it.

When you think back to your childhood, do you remember your favourite restaurant? Was it somewhere the food was always amazing, the servers knew your name, and you got a special treat on your birthday? 

When reflecting on the current economic situation, we mostly think about pauses and stops. In the hospitality sector, those pauses and stops have resulted in layoffs and closures. Restaurants, cafes, and bars have been hit especially hard by the restrictions placed upon them. 

In the past few years, there have been big changes in the restaurant industry. Customers now demand more convenience. But restaurant owners are considering whether offering that convenience is truly worth it. 

Now that the build of your mobile app for your cafe or restaurant is complete, it’s time to launch it. Have you thought about how your current and prospective customers are going to be informed about your app? Have you thought about how you will get them to use it?