Amin Yazdani

There’s the saying that you should always be working on your business, and not in it. That means that if you are spending all your time cooking, you aren’t spending time improving your restaurant. You can't focus on front-of-house service or ensuring your labour scheduling was efficient. You don’t…

When you think back to your childhood, do you remember your favourite restaurant? Was it somewhere the food was always amazing, the servers knew your name, and you got a special treat on your birthday? 

When reflecting on the current economic situation, we mostly think about pauses and stops. In the hospitality sector, those pauses and stops have resulted in layoffs and closures. Restaurants, cafes, and bars have been hit especially hard by the restrictions placed upon them. 

In the past few years, there have been big changes in the restaurant industry. Customers now demand more convenience. But restaurant owners are considering whether offering that convenience is truly worth it. 

A loyalty and rewards program is an important part of the growth strategy for cafes. If you increase your customer retention by just 5%, that can increase your profit by 25% to 95%. A rewards and loyalty program is an excellent way to keep customers engaged and interested in your brand.