Push notifications are messages that pop on your smartphone or other devices from different apps. You are probably familiar with them if you are a regular smartphone user since most commonly used apps such as Facebook and Twitter send them on a regular basis. You don’t have to have an app open or even be using your phone to receive these notifications. They are a powerful tool to promote your brand and app. You can use push notifications for a variety of things from sending deals and promotions to updating your customers about upcoming events or simply notifying them of the status of their order.
Why Are Push Notifications Important?
Push notifications are a direct way of communicating with your customer as they will see your message right away on their phone whether or not they are using their phone at that time. According to an article on Entrepreneur.com, push notifications have 50% higher open rates than emails. If someone has already downloaded your app, they’re most likely already familiar with your brand and sending push notifications works as a retargeting strategy. Push notifications if used correctly will drive action and can convert an infrequent app user to a loyal customer. Let’s say it’s lunch or dinner time and the user is thinking about ordering some food but hasn’t decided on where to order from. Your timely push notification that perhaps includes a coupon, instantly reminds that user of your restaurant.
Push notification can be used as an advertising tool but at the same time they have the ability to improve your customer’s experience. They are vital to any restaurant app.
How to Use Push Notifications
Discounts and promotions
One of the best ways to use push notifications is by sending discounts and promotions to your app users. You can turn an undecided or an inactive user to a customer when you send them a push notification with a coupon. Discounts and promotions need to be systematically and consistently provided to ensure that the user continues to use the app to order. If you have a rewards system, you can use push notifications to let users know when they have accumulated enough points or are close to getting their reward which entices them to order more from you restaurant.
Location based notifications
You can have access to location information of your app users if they have opted to enable location services. This information can be used to send more relevant push notifications to users. For example, you can send a push notification with a coupon when a user is within proximity of your restaurant to remind them that you are close by and avoid sending it to a user who is out of town.
One of the must have features for your app should be sending notifications to your customers regarding the status of their orders. Letting your customers know when their food has been dispatched and has arrived improves your customer’s experience as they feel more in control over their order.
Push notifications can be used for food recommendations that could increase your app users’ interest. You can use them to inform users of new items that have been added to your menu or make personalized recommendations based on the order history of each user. For example, if you have a customer who always orders vegetarian items from the menu, you can send recommendations of other vegetarian dishes that you have instead of non-vegetarians which might not be of interest to them.
Reminders for events or sales
Are you opening another location, having a restaurant anniversary party or seasonal menu changes? You can use push notifications to inform your app users of upcoming events or exciting news to keep them engaged. Keeping in touch with your customers and having them engaged with your restaurant, makes them more likely to come back for more and recommend your restaurants to others.
- If you have invested it building an app, make sure to utilize push notifications to use your app to it’s full potential.
- Try to limit push notifications to a maximum of three times a week if the user is not active. Sending too many notifications can be annoying and might lead to the user turning them off or uninstalling the app all together.
- Make sure the push notifications have some value for the users and it’s worth their time.
- Gather and analyze data from the users engagement with the notifications. This is a great tool that helps you figure out what works and what doesn’t in your marketing strategy.
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