How To Fight Against #PSL: A Fall Guide For Coffee Shops

Can you believe it?! Pumpkin spice lattes turn 19 years old this year, and it has changed coffee shop marketing for good. The list of coffee shops that jump on limited-time menu items is now countless.

And as much as #PSL is old news, the science behind is still extremely relevant. So, how can you apply what the world has learned from the #PSL frenzy to your own marketing plan? We’re exploring the topic in our new guide. 

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